The recent debut of New Zealand fresh pure milk at Yixun and BLEMALL marked the official start of EAEMALL multi-platform operation.

Restricted by factors like brand immaturity, EAEMALL is still at a stage to increase brand awareness and client base. The self-owned e-commerce platform alone is unavailable to meet requirements of increasing business volume at a short time. Therefore, cooperation with renowned e-commerce platforms has become a realistic option.

Although the cooperation with the third party platform is necessary to increase brand awareness and business volume, EAEMALL does not rush to seek for cooperation. Instead, it pays efforts to develop core competitiveness by enhancing capability and accumulating experience so as to occupy a more favorable position in the cooperation.

The fresh pure milk sold at various platforms is the only kind in New Zealand that is directly processed on the pastures. Pasteurization and cold-chain transportation help preserve to the largest extent the original flavor and nutrient of the milk. Even with a shelf life as short as 14 days, EAEMALL manages to deliver the freshest milk to customers and brings its airline-supporting-superiority into full play. The product has made a stir in the market ever since booking stage. The amount of second round booking now accounts for 1/10 of total sales of the brand in Shanghai. Both parties have reached an agreement that the milk will be sold as a co-brand when reaching a certain sales volume, which will further enhance the bargaining power of EAEMALL.

On the strength of competitive products, EAEMALL, when negotiating with Yixun (Tencent) and BLEMALL (Bailian Group), was seriously treated and offered maximum privilege and convenience. During the first round booking, Yixun and BLEMALL highlighted the event at a prominent position at its official website. According to the strategic cooperation scheme of EAEMALL with Bailian Group and Yixun, more and more high-quality products will be sold on these two platforms. EAEMALL will cooperate with these platforms to build a stronger EA e-commerce brand in terms of fresh food and achieve the trial goal of EA freight transformation.By Fu Damao